Bloomin’ Brilliant
We’ve adored seeing all the beautiful blooms brightening up town this month. As part of the St Helier Battle of Flowers Town Take Over, the eye-catching arches at Rivoli and STORY will be on display from Monday 14th July to Friday 12th September. These vibrant installations are part of a wider celebration, with arches throughout town creatively themed to match the floats featured in this year’s iconic Battle of Flowers parade.
Funded by the Government of Jersey and supported by the Parish of St Helier, each display brings a unique touch to King Street and the surrounding streets. At Rivoli, visitors will find a charming Dutch-inspired scene complete with tulips and miniature houses, created by Clare Evans at Eden Flowers to link up with the Friends of Galaad’s float, Tulips from Amsterdam. Meanwhile, STORY by Rivoli features a playful Barbie-themed display, think pink blooms, pearls, and oversized ice creams, reflecting its pairing with the St Lawrence Parish float. You can vote for your favourite at
sthelier.je/event/town-takeover
Jersey Pearl – Local legends for 40 years
Jersey Pearl marked its 40th anniversary this June, celebrating four decades of craftsmanship, family heritage, and memorable island experiences. To mark the occassion, they called in our office and gave us cupcakes and pearl bracelets. The attention to detail of the promotional material around the anniversary was maximum effort. Even the cakes were branded!
The business opened its doors in 1985 at the height of Jersey’s tourism heyday. The locally rooted, family-run business has welcomed over 30 million visitors to its iconic St Ouen showroom, becoming a beloved destination for jewellery, dining, and discovery. Whilst it’s a hit for our tourists, there aren’t many familes that don’t have some Jersey Pearl goodies in the jewellery box. Founded by Fred Scragg, Jersey Pearl made waves by opening a bold, out-of-town, pearl-only showroom. What started as a daring idea has grown into an internationally recognised brand, with locations now across the UK and Spain. Today, the business is led by Fred’s grandchildren, with even the fourth generation lending a hand during holidays.
From its famous Pick-a-Pearl experience to launching eco-friendly collections and working with world-class designers, Jersey Pearl has remained at the forefront of innovation in jewellery. Highlights from its journey include celebrity visits during Bergerac’s heyday, creating the Jersey Ormer collection, and collaborating with the Queen’s own pearl stringer. To commemorate the milestone, Jersey Pearl is going full ‘80s – with retro displays across its St Ouen, King Street, and Gorey stores. The celebration also features new tassel bracelets in bold, nostalgic colours and a themed menu at the Pearl Café offering vintage favourites like prawn cocktail and banana split. You’re all invited to join the anniversary fun and ‘toast to the next sparkling chapter in Jersey Pearl’s story!’
