The Jersey Cow Company launched in August 2010 and achieved incredible success and exceptional growth in the first twelve months, in fact demand was so overwhelming that it soon became apparent that the original branding based on the Jersey Cow was a little too restrictive and thus it was back to the drawing board….
When the local founders of The Jersey Cow Company decided to re-brand for their luxury bath and body product range the husband-and-wife team turned to Jersey’s marine surroundings for inspiration; the beaches they love and the sea air that feeds the local produce used in their pure natural products and so Seascape – Island Apothecary was born.
With fragrant lavender from the Lavender Farm at St Brelade, extracts of locally grown herbs, rich and creamy milk from Jersey Dairy and Jersey honey and beeswax sourced from an apiary above Longueville Manor’s wild flower meadows, Seascape’s products are full of the best of Jersey. Each product in the Seascape range features its own unique hand-blended infusion of natural essential oils, and they’re all paraben, silicone, petroleum and SLS free with no synthetic fragrances or artificial colours. It’s no wonder the glossies are going mad for the brand’s natural luxury.
Bianca O’Connor, Seascape’s creative director says ‘We are very happy with the new brand and image which we feel is less restrictive within the UK and international market, it also fits well with the new high end spa and skincare range that we are currently developing scheduled to launch next year. The spa range again is centered around Jersey provenance and includes Jersey Seaweed and Sea Salt. Who would have guessed that we’d become engrossed with the therapeutic and anti-aging properties of seaweed – something that had previously been considered a slimy green deposit on the beach!’
Managing Director Patrick O’Connor adds ‘Our aim has always been to produce the highest quality products at prices that make them an affordable luxury. It’s all about ‘purity and provenance’. As well as featuring the finest local produce, we’ll only make our products if they’re good for you and the environment’.
And you can feel good about looking good; Seascape’s products are made from ingredients sourced from ethical suppliers and their bottles and packaging are recyclable. They’ve even thought about sustainability – local suppliers are rewarded on the sale of products, allowing them to share in Seascape’s success and reinvest for future generations of island producers.
Seascape products, with their vintage print seahorse design are already on the shelves of the most exclusive stores from Fortnum & Mason to a number of Fenwick stores and handpicked retailers in the UK, but of course you can pick them up here too. The Seascape range is available in Jersey Pottery outlets across the island including the Oyster Box in St Brelade, as well as the Maison La Mare shop on King Street and the airport shop in departures. New additions include a children’s range (les Petits) and a maternity range (Soothe).