Louise makes the grade
Louise Bowden, Marketing and PR Manager at Sure, has been awarded the Professional Postgraduate Diploma in Marketing and Chartered Marketer status from the Chartered Institute of Marketing. The qualification, which has been specifically developed for marketing managers, required Louise to take four exams as well as take part in 35 hours of continuous professional development. The final modules of the course were taught in London, something that Louise felt was an important element for Jersey-based marketers.
“Holding the final sessions in London meant that I was able to meet marketers from a wide range of industries which are not prevalent in Jersey. Speaking to students working in the pharmaceuticals and large retail sectors, for instance, gave me a real insight into the way marketing practice and theories are adapted to work for different circumstances.” Louise received her award from the Chartered Institute of Marketing at a ceremony in Birmingham.