We’ve just had Black Friday. No, Black Week. Black month?!I swear I’ve had more emails offering me 35–60% off at seemingly every retailer I’ve bought from or thought about buying from than any year before. Digital marketers are scraping their opt-in lists to enlicit any kind of response more intensly than ever. And just when you think it’s going to settle down... it’s ‘Cyber’Monday’—massive savings on pet food for the dog you used to have, anyone?! It’s all the Americans’ fault. Black Friday is their creation, celebrated the Friday after Thanksgiving. We don’t even have Thanksgiving. It’s like getting the...