TO REJOICE 100 YEARS OF THEIR ICONIC CONTOUR BOTTLE…
To conjure up nostalgic memories amongst fans and to rejoice 100 years of the iconic Contour Bottle, Coca-Cola have called upon a burst of movie and music megastars – who all showcase the quintessential bottle to be a true icon of popular culture, and one that has stood the test of time.
The Coca-Cola Contour Bottle is one of the most famous and unmistakable designs of all time and over the past century it has cemented its place in hearts of Coca-Cola lovers across the globe. Featuring a sensuous, curvaceous silhouette like no other, the Contour Bottle was designed in response to a brief that called for “the packaging to be highly distinctive, recognised by touch alone and identifiable even when in the dark or shattered on the floor”.
“Originally inspired by the organic curves and grooves of the cocoa bean, due to a mistaken belief that the cocoa pod was part of the drink’s secret formula”, the bottle has gone on to inspire legendary artists, musicians and fashion designers – embracing a flurry of famous faces, including the likes of Warhol, Dali, Elvis, Marilyn, Versace and Lagerfeld.
Over 100 years, Coke has kissed more than 1 trillion lips. Thin lips, full lips, coloured lips, sweet lips and even the legendary lips of great icons. To celebrate the anniversary of our iconic Contour Bottle, ‘Kiss Happiness’ features stars from the past and the future.
Iconic legends Marilyn Monroe, Elvis Presley and Ray Charles meet with today’s celebrities, Rita Ora and Avicii, re-imagined by creative visionary David LaChapelle. Together, they ‘kiss’ the glass bottle and inspire us to keep on kissing.
The older ones among you may remember the classic track by Robin Beck, “First Time” from the Coca-Cola TV ad in 1988. To commemorate the 100th year of the iconic Coca-Cola Contour bottle, they chose to give this classic song new life in their new Kiss Happiness TV ad.
Coca-Cola are renowned for their love of celebrations and marking 100 years of their iconic Contour Bottle is certainly cause to rejoice. To get behind the scenes info, check out the ‘Story of the Coca-Cola Bottle’ app – developed to offer an in-depth look at archives and stories about the brand.