Fashion & BeautyBrand News - Man Issue

Brand News – Man Issue

England Rugby Team receive a touch of French fashion flair
Eden Park is proud to announce a long term partnership with the Rugby Football Union (RFU) as the Official Formalwear provider.
The stylish fashion brand has tailored an exclusive collection of bespoke formalwear for the RFU; becoming the first French brand ever to dress the England team. The collection is part of a six year partnership covering the next two Rugby World Cups in 2011 and 2015 and will see Eden Park kit out the entire 215 strong England squads, ranging from the Seniors through to the Under 18s, management and backroom staff.
Franck Mesnel, founder of Eden Park says: “Eden Park has come a long way since 1987, when five Racing Club de France rugby players decided to design a set of rugby shirts for our friends. I would never have dreamed that just 20 years later we would have the honour of dressing the England Rugby Team. It makes me very proud.”
Martin Johnson, England Team Manager, says: “Eden Park’s rugby heritage and attention to detail make it an ideal partner for the RFU. Being founded by five ex-international rugby players means they know exactly what a rugby player requires and we are delighted Eden Park has committed to a long term contract with the England team.”
Top England International players, Ugo Monye and Danny Care travelled out to the chic fashion brand’s headquarters in Paris to work with the Eden Park design team to select fabrics, cuts and design details. As a result, each suit is unique; hand-tailored to their individual measurements with an unprecedented attention to detail including rugby ball shaped buttons, rugby kit inspired silk suit linings and the use of luxurious fabrics such as cashmere.
Eden Park is available at JEEP.

Roulette Artist Edition T-Shirts. 
To celebrate the 5th year of Roulette Clothing, the store has teamed up with local artists to create a limited edition T-Shirt range.
David Cullen told us “The idea is that it is created by Jersey people for Jersey people. I was so impressed recently with the surge in young local artistic talent that I was looking for a way to promote it and that’s where this idea came from. The t-shirts are going to be in good colours, with a great fit and then each artist’s style in collaboration with the Roulette brand”.
The lucky artists who have been chosen for this fantastic collaboration are Ollie Bartlett of Interlude who is an apparel designer; James Carter of Evil Spoons, a graffiti artist; Danny Evans, photographer; Tommy Gun, stencil artist and art student and graphic designer Tharindu Elkin. Each artist’s design reflects their chosen discipline, so the range is brilliantly varied.
Photographer Danny Evans created an original design with a dominant thigh high boot-clad model smoking. Danny commented “it was great that Roulette asked me to be involved, I shoot a lot of progressive fashion imagery that I don’t get the opportunity to present very often and this project has been the perfect vehicle to use a shot I’m really happy with.”
We also caught up with James Carter and he explained how everything started. “The series came to fruition after I spoke to David after doing the graffiti wall at Jersey Live 2009.  We decided that we should work together to do something with Roulette and local design talent. Now one year on, the Roulette Artist Edition Series is under way and is ready to hit Roulette in November.
The Roulette Artist Edition Series is super exclusive and limited with only 6 of each design available in each colour. So as there are five different designers and five different colours, there will only be 60 t-shirts available. People should grab a t-shirt before they all go as they are one-offs and will not be produced again!
The five contributors were selected to give a range of designs from different Jersey locals, there are designs including graphic design, graffiti, photography and stencils. So there is a great mix and something for everyone.”
The limited edition t-shirts will be sold from the Roulette Footwear Store with prices starting at £40.00.
Launching early November 2010.


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