Salon Essentials

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After 28 years in the hairdressing industry, having qualified in 1987, Anita Brown has now branched out into supplying the industry.

Anita opened her first salon in 1992, Bonita Hair & Beauty. Now based at Les Ormes, Bonita has thrived over the years to become one of our island’s most well-respected and reputable salons. Since the purchase of a second salon based at Hotel de France earlier this year, Anita has watched her business grow from strength to strength. Yet, as an experienced hairdresser and forward-thinking business woman, she spotted a gap in the market.

Alongside her daughter, Jessica, who is also an experienced hairdresser, and friends Nicola and Michelle, Anita has taken over Salon Essentials – a wholesale and retail stockist of hair and beauty products and supplies. As an accomplished hairdresser herself, Anita knew that no matter how organised you are, you will always run out of something, so she wanted to create a St Helier based hub where professionals could visit if ever they are in need of supplies. As well as providing a comprehensive service to their professional clients, there is also a retail space for the general public to visit, offering a solution for both markets of the hair & beauty industry.

Always striving to innovate and be ahead of the game, Anita has recently secured the exclusive distribution rights to a celebrity stylist men’s’ brand called SKN HEAD – owned by the hairdressing entrepreneur Adee Phelan – Stylist to David Beckham. For the ladies, Anita has also recently discovered a new Keratin product called Nanokeratin. It transforms frizzy, unruly and unmanageable hair into smooth, shiny and healthy hair in a revolutionary way.

With a strong team behind her, Anita’s passion for the industry is as strong today as it was all those years ago. Since discovering her niche at just 12 years old, she has built a small empire whereby she can serve her clients in all aspects of the hair and beauty industry, with the same level of compassion, knowledge and commitment running throughout.

Salon Essentials is located at 19 Oxford Road (by Millennium Park) and stocks brands such as GHD, Neno Keratin, Skn Head, L’Oréal, Wella, Revlon and more.

Photo from left to right: Nicola, Anita, Jessica & Michelle

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