We’re known the world over for our Jersey girls. Our bovine divas are renowned for having the best udders around, but not often for their fashion choice. A new campaign from Visit Jersey seeks to show then both clothed and festive with a new uniform of matching Christmas Jumpers.
Becky Houzé is one of the island’s biggest Christmas fans, and this year she couldn’t help but take the Christmas spirit up a notch on the farm. Never before has Becky’s girls Carol, Holly, Mary, Noelle and Mariah Dairy had the chance to display their festive spirit with passers-by.
The girls are making history as the first herd of Jersey cows to wear matching Christmas jumpers. Jersey cows are the finest breed of free-range cattle in the world, with over 250 years of purity with Jersey milk used to produce products including butter, yoghurt, cheese and the famous creamy Jersey ice cream.
Becky Houzé, Jersey Dairy farmer: “We love Christmas at the farm. If I had it my way, we’d play Christmas carols from October! This year we took the opportunity to ‘cast off’ an all new look for the girls to help get into the festive spirit by creating matching Christmas jumpers. It took a while to cow-ordinate the right design, but we think we’ve landed on a look worthy of the cream of the crop. With just 15 days to go until Santa comes to town, we’ve definitely got the Christmas feeling”.
Jersey is a great destination to visit year-round, particularly at Christmas where visitors can soak up a range of seasonal activities including Christmas markets and the iconic Christmas Day swim as well as delicious creamy Jersey dairy treats.
Louise Ashworth, Head of Marketing of Visit Jersey: “It’s a very dairy Christmas here in Jersey this year. Jersey cows are an iconic part of the island’s history and culture and we’re excited to be celebrating this with Becky and her girls as we ‘moo-ve’ into the festive season”.