Orchard PR has won gold at the Chartered Institute of Public Relations PRide Awards in the South of England and Channel Islands region.
The agency, which employs 12 people in Guernsey and works for clients in Guernsey, Jersey and the Isle of Man, was awarded ‘Best Use of Content’ for the launch of JB Parker’s Bar and Cellar, by the CIPR’s panel of judges at the awards evening in Bristol.
Managing director, client services Brooke Kenyon, who was in Bristol to collect the award, said: “Getting such amazing recognition for a client campaign is very rewarding for our team. Developing creative and engaging content is the ambition of so many brands in today’s noisy world of constant communication. Winning reaffirms our belief that we can develop brilliant PR campaigns that make a real impact for our clients.”
The PRide Awards recognise and reward outstanding work across nine UK regions. They are a celebration of exceptional talent and a reflection of public relations best practice.
“We’re thrilled that Orchard represents Guernsey on a wider PR industry stage. We benchmark ourselves against the highest professional standards and this award confirms that we’re up there alongside the best practitioners in the UK,” said Mrs Kenyon.
When Moores Best Western Hotel invested £1 million transforming the hotel’s bar into a brand-new establishment named JB Parker’s Bar and Cellar, they tasked Orchard’s team with finding an innovative way to tell the JB Parker story.
The team conceived a creative content idea which would create brand awareness and drive footfall to the new establishment, whilst also giving something back to loyal customers. Under the hashtag #CheersJB Orchard launched a ‘Search for Guernsey’s JBs’ which produced significant engagement online and piqued the interest of local and specialist media.
Darren Northeast MCIPR, Chair of CIPR Wessex, Rachel Picken Chart.PR MCIPR, Chair of CIPR South West and William Church Chart.PR FCIPR, Chair of CIPR Channel Islands commented:
“The depth and breadth of submissions never ceases to impress the judges and that is again the case this year with a wonderful array of entries from regular contributors and new entrants. Year-on-year, competitors push the boundaries as practitioners embrace new ideas and routes to market, demonstrating the exceptional quality of work that is on display across the South of England and Channel Islands. Everyone in the room plays their part in raising these standards and should take pride in what we collectively achieve. Congratulations to those who made the shortlist and our 2019 winners.”