It’s over ten years since Claire Campbell worked with us at Gallery and in the years since she’s travelled and worked around the world. A keen interest in fashion and a firm wanderlust combined during a sabatical in 2012 when Claire began hand printing her own t-shirts to create an individual style that was a cost effective way to create her own unique items. Moving back to Jersey in 2013, Island Threads was born.
Insipred by island living, travel and beach life, the brand Claire has developed since has been embraced on the island on beyond by those seeking some boho beach style and individuality. Inspired by Jersey, Bali and beyond, it’s a local brand with global appeal.
Claire says; ‘I’m trying not to be trend led and part of the fast fashion movement, but rather slowing things down and trying to source more sustainable fabrics like linens & cottons, and using classic styles that last longer than a season. My own collections are ethically produced, which is really important to me. The people that make Island Threads have access to fresh air, views over rice paddies, 9-5 working hours and I know their names.
Last month Claire took her new season range to the sand dunes with three of Jersey’s young photographers to let them loose with her brand. The results are beautiful, so we thought we’d share them with you and their different take on the range.
Photography Daisy Barnard, Holly Smith, Robbie Dark Styling Claire Campbell Hair & MUA Kiera Tompkins
Model Amy Gee
PHOTOGRAPHY THIS SPREAD DAISY BARNARD
“My work has always been very natural, often using the subjects’ subtle movement and expression to create an effortless image. The collection blended perfectly with the sunset setting, showing off the beautiful bold colours and soft patterns against the neutral backdrop”.
Calipso Red Linen Trousers £48 / Butterly Crop Top £28
Centre; Sorrel Dress £58
Product Osaka Kimono Wrap Dress £58.00Coral Kea Camisole £28 / Bingin Beach Pants £28
PHOTOGRAPHY THIS SPREAD HOLLY SMITH
“I naturally capture a lot of lifestyle and documentary photography so I like the style to be natural and just wanted to keep the shots simple and focus on the patterns and colours of the clothes as well as playing with shadows and light”
Zulu Kimono Dress £35 / Fan Earrings £10.99Ouen Swim Peach Bardot Bikini £45 / Animal Print Shirt £28 Ouen Swim Bam Bam One Piece Swimsuit £45
Black Triangle Cheeky Short £28 / Cali Ribbed Tee £18
PHOTOGRAPHY THIS SPREAD ROBBIE DARK
“I aim to shoot authentic moments with a nod to Australian beach culture. I’m inspired by the simplicity, and effortless style over there.”
Lila Linen Waistcoat Top £42 Capri Striped Mini Dress £38 Butterfly Crop Top £28 Ouen Swim in Mint Texture £38